PROBLEM: With international travel occurring more and more frequently people want to experience new places and cultures. However, most tour companies don’t hire, employ, and use locals from the places they are traveling to. This can effect the over all experience and take away from many of the beautiful and unique cultural experiences that not everyone may know about. 

SOLUTION: JANA is a conceptual guided tour company that provides travel guides and tours all across North Africa. The difference is that JANA only employs people who are from the locations that they visit. This allows the travelers to be more fully immersed into the culture. Their guides will know each and every detail about each location, because it is their home. They only employ those who have a deep love and connection to their culture and land. This makes for the optimal travel experience because these guests will visit places that only the locals know and treasure.