With their ever growing needs and an expanding number of patients, Baptist MD Anderson made the move to a newer, upgraded, expansive building in downtown Jacksonville. With long term investors and donations this brand new facility needs to be highlighted in their annual report.
colors & type
spreads
PROBLEM: Baptist MD Anderson has evolved and grown to a newly constructed, bigger and updated facility. With this and their ever-improving technology and advancement, they need a refreshed design to their annual report to match and reflect these updates.
page flats
web flow
https://issuu.com/kourtneyk/docs/mda_annual_report_final_flipbook_file
Online digital Annual Report e-flip book
SOLUTION: A redesign for the Baptist MD Anderson annual report is necessary for their brand. A lot of their contributors money was put into the construction and move to this new facility, so it is important that it is highlighted in the annual report.
Creating new layouts, using new imagery and a new color palette was crucial to tie this annual report together. Each respective section is highlighted in its own main color, and a circular shape and pattern motif is repeated throughout the pages. This new rounded design is to highlight and almost mimic the new architecture, art, and design seen in the new building itself. This design pattern also is used to show how well-rounded MD Anderson is as a whole.
Both a new print version and a digital e-book version of the annual report were created for access both in-hand and online.