There is a need for an affordable, cruelty free skincare brand that uses all natural ingredients, that is centered around using the benefits from grapefruits.

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PROBLEM: More consumers are looking for all natural or organic products that are affordable. Finding truly natural and cruelty free beauty products and brands are hard to come by as it is. But finding these products specially formulated for specific needs such as acne prone or sensitive skin is even more difficult.

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SOLUTION: Paradisi Beauty is a conceptual brand that produces all natural skin care products that all utilize the natural powers of grapefruit in them. Paradisi is designed to be a skincare brand for those with sensitive and acne prone skin.  This brand carries two main lines of products, “bye acne” and “pro glow”. “Bye Acne” is used to mainly combat acne and scarring, while “Pro Glow” is used to provide natural moisture and vitamins to the skin. 

Along with the branding, the packaging was also a major part.  A special skin care set was created to utilize packaging that was created to appear as a grapefruit itself, with the products held on the inside. As well as packaging for the products individually.

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Branding, Publication & Illustration